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15+ Easy-to-Use Customer Data Management Software

24/08/2025

- Management knowledge
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Customer data management software has become an essential component in modern business operations. These platforms empower businesses to better understand their customers, segment audiences, identify potential leads, generate reports, manage teams, and access a wide range of other practical features. In this article, Getfly CRM introduces 15 of the most prominent CRM software solutions currently available on the market.

No. Software Key Features Free Version Trial Version
1 Getfly CRM Customer list management, customer care, conversion tracking, marketing automation, KPI measurement, 12 extended modules, free mobile app for up to 15 users.
2 Sapo Hub Customer segmentation, multichannel marketing automation, CRM 4.0 reports.
3 CrmViet Customer management, automated marketing, multichannel integration, sales support.
4 CRM Fastwork Marketing management, telesales support, Zalo/SMS/Call center integration, Sales Pipeline.
5 Bitrix24 Sales management, email/telemarketing, team collaboration, customizable reports.
6 NextX CRM Multichannel customer management, quotation management, smart reporting, automated care workflows.
7 MISA AMIS CRM Sales reports, personalized customer care, data synchronization, high-level security.
8 1Office CRM Lead tracking, quotation/order management, automated customer care scenarios.
9 BizCRM Lead management, marketing cost optimization, integrated with Bizfly.
10 Salesforce CRM Marketing/sales, real-time data integration, automation, AI-powered insights.
11 Zoho CRM Deal management, sales automation, multichannel support, trend analytics.
12 Microsoft Dynamics Opportunity management, lead prediction, Office 365 integration.
13 Insightly CRM Marketing/sales with data analytics, automation, project management.
14 Odoo CRM Open source, Kanban interface, quotation management, lead scoring.
15 Hubspot CRM Task automation, real-time sales pipeline management, AI email features.


1. What is Customer Relationship Management (CRM) Software?
Customer data management software, or Customer Relationship Management (CRM), is a system designed to store and manage all interactions between a business and its current or potential customers.
The primary goal of CRM is to help businesses enhance customer relationships, streamline internal processes, and ultimately increase profitability.
With CRM software, businesses can collect and store customer data from marketing emails, sales calls, and other touchpoints. The system allows companies to manage information efficiently, track purchase history, and monitor customer interactions.

phần mềm chăm sóc khách hàng
Today, many CRM solutions are tailored for SMEs, enabling them to manage and store customer data effectively, enhance communication across departments, and boost marketing and sales efforts.

2. Popular Customer Information Management Software in Vietnam
2.1 Getfly CRM – Vietnam’s #1 CRM Software
Getfly is a leading CRM solution provider in Vietnam, offering specialized customer relationship management systems. With over 12 years of development and partnerships with more than 5,000 businesses across 250+ industries, Getfly is committed to its mission of "transforming the way businesses operate."
Getfly CRM helps SMEs improve operational efficiency through a powerful suite of tools, all built into a unified platform. Managers can easily identify customer “needs touchpoints,” offer optimal solutions to boost satisfaction, and maintain a seamless internal process.

phần mềm chăm sóc khách hàng Getfly CRM

Key Features
- Customer List Management: Sync and manage customer data, automate filtering and searches based on custom conditions, set access permissions, ensure data security, and customize data fields based on business needs.
- Conversion Rate Tracking: Update detailed customer statuses, track UTM data, categorize customers by touchpoint, and define customer personas.
- Marketing Automation: Nurture and engage customers before, during, and after the sale using pre-built workflows; support for automated email marketing, SMS brand messages, and Zalo notifications.
- KPI Measurement: Configure performance tracking for individuals and departments; build KPI reports on products, customers, revenue, and more.

12 Extended Modules
In addition to core features, Getfly CRM includes 12 advanced modules that enhance the customer experience:
- Social media channel integration
- Call center integration
- Inventory management
- Human resources (HRM)
- Finance & debt management
- GPS/Static IP attendance tracking
- POS for retail
- Customer data protection
- Warranty management
- Route scheduling
- Reward point management

Free Mobile App
To optimize user experience, Getfly CRM offers a mobile version of the platform, enabling users to access and interact with the system anytime, anywhere. It is currently the world's first CRM mobile app with a completely free version for up to 15 users.

Highlighted Benefits of the Getfly Mobile App:
- Fully customizable with white-label CRM functionality
- Unlimited usage time and customer data volume
- Absolute data security
- Free for up to 15 users
- Over 100 advanced customer management features
- Multi-channel integration, quick contact sync, and easy access

Getfly Mobile App

Digital Transformation Consulting Solution
Implementing a CRM system is a critical component of a company’s digital transformation journey. Getfly CRM simplifies the process of filtering and uploading customer data to the system. Throughout the deployment and operational stages, businesses are supported by experienced consultants to digitize data, standardize processes, and optimize costs.

Key Benefits of Advanced CRM Deployment:
- Rapid deployment with full CRM setup in just 30 days
- Customized CRM configuration for each business
- Expert support for data digitization and in-depth training for departments
- Process automation across business functions
- Cost optimization
- Comprehensive implementation guides, ideal for teams with limited tech expertise

2.2. Sapo Hub
Sapo Hub is a customer data management software developed by Sapo. It allows businesses to quickly filter and segment customers based on predefined criteria. The platform also enables efficient automated marketing across multiple channels such as SMS, Zalo, Messenger, etc., and helps maximize revenue from existing customer databases.

Key Features
- Customer segmentation and management based on demographics, purchase behavior, and loyalty point data.
- Customer data collection and campaign building tailored to each customer segment.
- Multi-channel automated marketing campaign distribution.
- Advanced CRM 4.0 reporting and analytics.

Phần mềm chăm sóc khách hàng Sapo Hub

2.3. CrmViet
Launched in 2010, CrmViet is a CRM solution developed by CRMVIET for the Vietnamese market, with a vision to expand globally. Trusted by many SMEs in Vietnam, CrmViet supports businesses in enhancing sales performance and implementing sustainable, intelligent management through automated workflows and algorithms.

Key Features
- Customer Management: Comprehensive customer profiling, easy segmentation, and custom field adjustments.
- Automated Marketing: Streamlined marketing processes with synchronized data and customer segmentation.
- Sales Support: Automates sales workflows, quotation management, and shortens sales cycles.
- Multi-Channel Integration: Connects via email, websites, social media, and more.
- Customer Support: Ticket and survey systems to improve customer experience.
- Operations Management: Performance monitoring and goal visualization through dynamic charts.
- Task Management: Workflow customization through project-based modules and KPI evaluations.
- Mobile Access: Real-time data access, sales management, and employee tracking via GPS-enabled mobile devices.
- ERP Integration: API-based CRM and ERP system synchronization.

phần mềm CrmViet

2.4. CRM Fastwork
Trusted by over 3,500 multi-industry businesses, CRM Fastwork is a powerful customer data management platform. It offers a robust suite of features tailored to support marketing and sales teams in customer analysis, lead filtering, and operational efficiency. The software also boosts customer care and B2B sales performance.

Key Features
- Optimize marketing strategy costs and ROI.
- Help telesales teams filter leads and track conversion rates.
- Comprehensive sales pipeline and customer list management.
- Integrated Zalo OA, SMS, and call center for streamlined customer care.

phần mềm chăm sóc khách hàng CRM Fastwork

2.5. Bitrix24
Bitrix24 is a cloud-based CRM offering over 20 free tools designed to drive business revenue growth. With open-source support, the software is accessible on iOS and Android devices. Its CMS and API features enable seamless management and system integration.

Key Features
- Sales process management via sales pipeline model.
- Built-in email marketing and telemarketing.
- Internal communication and task management for teams.
- Customizable reports tailored to business needs.
- Automatic customer data capture from websites, email, and more.

 phần Leads của Bitrix24

2.6. NextX CRM
As a part of the NextX digital ecosystem, NextX CRM is a multi-platform customer data management solution that supports desktop and mobile access. It enables end-to-end digitization of customer care workflows by integrating with other NextX modules. The system automates customer tracking, order history, team revenue stats, and customer classification by behavior and interaction.

Key Features
- Omnichannel customer management (Zalo, landing pages, websites, opt-in forms, etc.).
- Order, quotation, warranty, and sales ticket management.
- 360-degree customer management and segmentation.
- Project management and automated customer care scheduling.
- Smart reporting with integration through the NextX Open API Platform.
- Multi-channel sales management with integrated logistics partners (GHN, GHTK, etc.).
- Mobile-friendly platform access.
- Automated customer care workflows for potential leads.

Phần mềm NextX CRM

2.7. MISA AMIS CRM
MISA AMIS CRM is a centralized and highly secure customer data management solution. It supports safe customer information storage and enables businesses to better understand and care for their customers. Integrated with accounting systems, it provides real-time, multidimensional business reports and is accessible via mobile devices.

Key Features
- Sales reporting by customer type and source, and tracking new customer growth.
- Customer segmentation and personalized engagement strategies.
- Lead scoring and targeted nurturing.
- Data synchronization across platforms with powerful search and retrieval functions.
- Archiving of messages, transactions, feedback, and customer interactions.

 phần mềm MISA AMIS CRM

2.8. 1Office CRM
1Office CRM is a unified platform widely used by Vietnamese enterprises to streamline business operations and customer relationship management. It supports comprehensive business workflows and customer engagement strategies.

Key Features
- Track potential leads and identify sales opportunities.
- Optimize marketing costs and improve customer touchpoints.
- Streamline quotation, order, and contract tracking.
- Manage cash flow and financial activities.
- Track product catalogs and warehouse inventory.
- Integrated visual reporting dashboards.
- Sync sales and commission data with 1Office HRM payroll system.
- Build automated lead nurturing workflows and segment customer data intelligently.

phần mềm chăm sóc khách hàng 1Office CRM

2.9. BizCRM
BizCRM is a centralized customer information management platform designed to support businesses in sales, marketing, and holistic operations on a unified system. It ensures high data security and integrates seamlessly with the Bizfly ecosystem, offering tools like Chat, SMS, and Loyalty programs.

Key Features
- Track potential leads and identify sales opportunities.
- Optimize marketing spend and enhance customer engagement.
- Manage quotations, orders, and contracts efficiently.
- Support enterprise cash flow management.
- Monitor product lists and inventory in real time.
- Interactive reporting and dashboard tools.
- Sync sales and commission data with HRM systems.
- Design and implement automated lead nurturing workflows.

giải pháp chăm sóc khách hàng BizCRM

3. CRM Software for International Customer Management
3.1. Salesforce CRM
Salesforce CRM, launched in 1999, is a global pioneer in the CRM field and trusted by leading corporations worldwide. Backed by AI capabilities, Salesforce enables businesses to proactively filter and analyze customer data quickly and professionally.

Key Features:
- Supports sales and marketing operations.
- Real-time integration of data from multiple sources.
- Automates repetitive business functions.
- Cloud-based deployment (Public Cloud).
- Highly scalable and customizable to meet enterprise needs.

 phần mềm Salesforce CRM

3.2. Zoho CRM
Zoho CRM is a reputable customer relationship management platform chosen by companies such as TAFE, Bose, and Blue Star. Leveraging data-driven insights and business intelligence (BI), Zoho CRM provides accurate information to empower business operations.

Key Features:
- Manage leads, customers, and automate sales workflows.
- Real-time communication and omnichannel customer service.
- Sales enablement with integration to Google Workspace and Office 365.
- Customer segmentation and automated marketing support.
- Generate quotes, invoices, and purchase orders.
- Real-time business trend analysis and marketing campaign reporting.

Zoho CRM

3.3. Microsoft Dynamics
Developed by Microsoft in 2003, Microsoft Dynamics CRM is a part of the Microsoft Dynamics 365 suite. It enables businesses to manage customer information effectively, identify sales opportunities, and drive performance improvements.

Key Features:
- Analyze customer data to manage business opportunities.
- Predict high-conversion leads and potential customers.
- Support for performance reporting and business result analysis.
- Enhances marketing efforts.
- Remote access via laptops, tablets, and other devices.
- Integration with third-party tools (LinkedIn, Adobe Document Cloud, Office 365, etc.).

Microsoft Dynamics

3.4. Insightly CRM
Insightly CRM is widely adopted by global enterprises such as Sigma, POP, and Momentum. The platform offers flexible customization, competitive pricing, and full-feature scalability tailored to each business’s needs.

Key Features:
- Drives marketing and sales through customer data analytics.
- Automates manual workflows.
- Project management capabilities.
- Product and quote management.
- Personalized and enhanced customer experiences.
- Seamless integration with third-party software.
- Predictive analytics for identifying growth opportunities.

tính năng phân tích dữ liệu khách hàng của Insightly CRM

3.5. Odoo CRM
Odoo CRM is a versatile customer data management solution offering open-source flexibility, allowing businesses to customize the system according to their specific needs and operational models. The Kanban view helps users easily manage sales stages and transitions.

Key Features:
- Mobile-friendly interface.
- Intuitive user experience.
- Pipeline and quotation management.
- Auto-detects customer location via IP address.
- Accurate lead scoring predictions.

phần mềm chăm sóc khách hàng odoo crm

3.6. HubSpot CRM
HubSpot CRM helps businesses automate manual tasks and improve data reliability through real-time tracking and analysis. It streamlines customer engagement processes and centralizes data for better collaboration.

Key Features:
- Detailed meeting scheduling.
- Live chat with customers.
- Email templates and AI-powered email writing tools.
- Real-time sales pipeline management.
- Unified platform for all customer data.

Hubspot CRM

4. When Should Businesses Use Customer Data Management Software?
CRM software is essential for simplifying customer management and business operations, particularly in the following scenarios:
Business expansion and customer tracking challenges:
As businesses scale, managing a growing customer base becomes increasingly complex. CRM software helps track, interact with, and manage customer data effectively.
Optimizing customer care processes:
For businesses with large customer datasets facing challenges with manual segmentation and customer experience optimization, CRM software is crucial. It enhances customer service workflows, increases productivity, and reduces costs.

phân loại khách hàng
Streamlining sales and marketing processes:
CRM systems are vital for businesses seeking to optimize business workflows. By analyzing customer data, CRM platforms can inform targeted marketing strategies and effective product development, leading to increased revenue.

5. How to Choose the Right Customer Management System
To select a CRM solution that aligns with your business model, consider the following criteria:

User-Friendliness & Ease of Use
Opt for CRM software with an intuitive interface and easy navigation. The system should be accessible to employees with varying levels of technical expertise, ensuring effective usage across departments.

phần mềm thân thiện với người dùng

Customization Capabilities
Choose software that can be tailored to your business’s specific needs. Custom fields, workflows, and views enhance usability and ensure relevance across teams.

Third-Party Integration
A CRM platform that integrates with third-party tools (e.g., websites, landing pages) improves operational efficiency and enables centralized control within a unified digital ecosystem.

Automation Capabilities
Automation features support cost reduction, eliminate manual errors, and streamline processes such as quoting, sales tracking, and reporting, freeing up time for strategic tasks.

phần mềm chăm sóc khách hàng

Remote Access
Mobile access allows sales teams to input data on the go, helping managers monitor and collaborate with teams in real-time, regardless of location.

Security and Data Protection
Customer data protection is a non-negotiable priority. Ensure the CRM system adheres to robust security standards to prevent data breaches or losses.
Customer data management software offers numerous benefits, like empowering leaders to understand customer profiles, personalize experiences, and ultimately boost revenue, customer trust, and long-term loyalty.
Getfly CRM offers a flexible CRM platform tailored to businesses in Vietnam, along with expert digital transformation consulting.
To experience Getfly CRM, register for a free trial or contact our consultants at (024) 6262 7662 or 0965 593 953.

Hanoi Office

No. 18, Alley 11 Thai Ha Street, Dong Da Ward, Hanoi City, Vietnam

Support Hotline: (024) 6262 7662

Business Hotline: 0965 593 953

Ho Chi Minh City Office

43D/9 Ho Van Hue Street, Duc Nhuan Ward, Ho Chi Minh City, Vietnam

Support Hotline: (028) 6285 6395

Business Hotline: 0965 593 953

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