DIGITAL TRANSFORMATION JOURNEY OF SHYNH GROUP: STREAMLINING OPERATIONS WITH GETFLY CRM

24/08/2025

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Challenges in Managing a Multi-Branch Enterprise System

Shynh Group is a prominent brand in Vietnam’s Beauty Spa & Clinic industry, pioneering in premium beauty services with a vision to become the leading Skin Rejuvenation and Treatment provider in Asia. However, as the company expanded to multiple branches, it faced a major challenge: how to find a technology solution that could streamline operational processes, foster interdepartmental collaboration, and still remain user-friendly for non-tech-savvy staff?

Before adopting Getfly CRM, Shynh Group had experimented with several software solutions tailored to the needs of individual departments. Yet, the more software they implemented, the more complex their management becam:

Customer data, order details, financials, and HR records were scattered across different platforms, making it difficult to consolidate and analyze information.
Marketing, Telesales, and Customer Care used CRM systems, while branch Sales and Accounting operated on ERP platforms, and HR had a standalone system—leading to data inconsistencies.
Staff struggled with unfamiliar systems, taking excessive time to learn different tools, which directly impacted productivity.
Lack of integrated workflows between departments led to overlaps, miscommunication, and delays in operational execution.

Recognizing these issues, Shynh Group’s leadership decided to pursue a unified, optimized system for all business processes. That’s when Getfly CRM became their strategic solution of choice.

Understanding Shynh Group’s unique operational challenges, Getfly CRM experts designed a holistic management solution to standardize workflows, synchronize data, and streamline collaboration across departments.

Consolidating All Business Processes on a Single Platform

Instead of juggling multiple software systems, Getfly CRM helped Shynh Group centralize customer, order, financial, and HR data on one integrated platform.

Marketing, Telesales, and Customer Care teams can track the entire customer journey—from first contact to order completion and post-sale service.
Branch Sales representatives can instantly access customer profiles, review transaction history, and deliver personalized consultations without depending on manual exchanges with Telesales.
The Accounting team monitors revenue, accounts receivable, and cash flow transparently, with real-time financial updates.

Reducing Costs and Operational Time

With Getfly CRM, Shynh Group eliminated the need to maintain multiple systems, saving substantial recurring costs. Operating on a unified platform also reduced employee onboarding time, minimized user errors, and significantly improved performance.

Flexible, User-Friendly System for All Staff

One of the major hurdles for Shynh Group in adopting new software was the staff’s limited tech proficiency. Getfly CRM worked closely with the company to tailor the system to specific operational needs, delivering a customizable, intuitive interface that is accessible to users at all levels.

Results – A Milestone in Operational Excellencep

After implementing Getfly CRM, Shynh Group achieved remarkable results:

✔ Saved hundreds of work hours per month through automated workflows in customer management, order processing, and cross-department coordination.
✔ Significantly improved customer experience, boosting conversion rates and customer retention.
✔ Enhanced financial management capabilities, allowing real-time monitoring of revenue, expenses, and profit margins to inform smarter business strategies.

Most importantly, Getfly CRM experts provided end-to-end support throughout implementation, ensuring a smooth transition and enabling Shynh Group to unlock the full potential of digital transformation with confidence.

Digital Transformation Is Not a Trend – It’s a Long-Term Strategy

Shynh Group’s journey proves that digital transformation is not a temporary fix, but a long-term strategic move toward operational efficiency, resource optimization, and competitive advantage.

With Getfly CRM, Shynh Group has successfully unified its operations, enhanced customer engagement, and improved internal management. More than that, it has laid a solid foundation for scaling and strengthening its position in the Beauty Spa & Clinic sector.

If your business faces similar challenges and seeks a comprehensive management solution on a single platform, Getfly CRM is your trusted partner in digital transformation.