DECODING BUSINESS DEBT: A CASE STUDY FROM TNTP LAW FIRM

In the survival equation of any business, debt management is a silent but persistent challenge. Beyond the pressure it puts on cash flow, poor debt handling can trigger a series of legal risks when lacking structured processes and effective management tools. That is why at the workshop "Handle Debt as It Arises: Legal and Technological Solutions for Debt Recovery," organized by Getfly CRM, the presence of Lawyer Nguyen Thanh Ha – Head of Hanoi Branch at TNTP Law Firm & Associates – drew significant attention from the business community..

TNTP: A JOURNEY OF ESTABLISHING LEGAL EXCELLENCE FOR BUSINESSES

Founded in 2016 with its headquarters in Ho Chi Minh City and a Hanoi branch launched in 2018, TNTP is more than a traditional law firm. With a strategic focus on debt recovery, dispute resolution, and legal consultancy for businesses, TNTP has built a professional team of lawyers and an operational system empowered by data and technology via the Getfly CRM platform.

According to Lawyer Ha, TNTP's competitive edge lies in its seamless integration of legal expertise and digital work management. This allows TNTP to digitize the entire debt recovery process, from task assignment and progress tracking to performance evaluation, on a single platform.

TRANSFORMATION WITH GETFLY CRM: BEFORE AND AFTER

Prior to implementing Getfly CRM, TNTP faced several limitations in managing operations:

• Lack of a centralized management system: task assignment, progress updates, and cross-department collaboration were handled manually via email, Excel sheets, or printed documents, leading to delays and errors.

• The branch head was overwhelmed as workload and client volume increased. Manual coordination made it difficult to delegate effectively and monitor the firm's operations.

• Absence of performance evaluation tools: There were no visual reports to assess the number of cases, success rates, or average processing time, making it difficult to improve the debt collection process

To resolve these challenges, TNTP adopted Getfly CRM as a comprehensive, modern, and user-friendly work management solution. After 7 years of deployment, TNTP has seen significant improvements:

• Task management and automated reminders: Getfly is used to assign and follow up on specific debt recovery tasks, sending automatic deadline alerts to lawyers, legal assistants, and interns.

• Workflow tracking: The debt recovery process is monitored through each phase: Negotiation, Notifications, Litigation, and Enforcement,…

• Visual reporting: The system allows TNTP to track individual KPIs and recovery performance by client.

• Internal debt tracking: TNTP uses Getfly to manage its own receivables, from quotation, contract and order creation, invoicing, to payment reminders.

By leveraging Getfly CRM, TNTP has professionalized its operations, improved task efficiency, and enhanced the quality of legal services.

LESSONS FROM THE FIELD: TECHNOLOGY AS A LEVER FOR LEGAL OPERATIONS

TNTP handles hundreds of debt-related cases annually. According to Lawyer Ha, one of the most critical mistakes businesses make is delaying debt recovery. Many only begin pursuing payments 2–3 years later, when the debtor is bankrupt or cash-strapped. The optimal time to recover debt is right after it arises, when the partner still has cash flow and is in stable operation.

TNTP has integrated this approach directly into its operational model by implementing a structured debt recovery workflow in Getfly CRM. Tasks are assigned by stage, quantified, clearly allocated to responsible staff, and monitored for execution time, performance quality, and outcome - all in real time.

Lawyer Ha highlights: "We don’t need to ask employees what they are doing. Everything is visible on the system. Management can oversee the entire process without manual interference."

Though TNTP has not yet deployed automation for debt reminder messages due to the legal precision required, it maximizes features like task reminders, time tracking, and responsibility transfer. This enables the firm to function like a modern, efficient, and transparent business.

DENTIFYING RISKS – INSIGHTS FROM A LEGAL PROFESSIONAL

Discussing the risks of lacking a formal debt recovery process, Lawyer Ha affirms: "This is no longer just a legal issue. Without a clear process, your chance of losing money is high. No cash flow, no survival."

One common mistake is maintaining ambiguous relationships with debtors, prioritizing emotion over logic. Ha advises that businesses should clearly categorize client relationships from the start, incorporate structured debt collection steps, and ensure transparency and accountabilityi.

LEGAL OPERATIONS AND DIGITAL TRANSFORMATION GO HAND IN HAND

“Technology isn’t just for marketing or sales – legal operations must also be digitized to ensure transparency, speed, and control,” – says Lawyer Ha. For TNTP, digital transformation is not a trend but a core strategy for enhancing legal competitiveness.

“Everything used to be manual. Now, with Getfly CRM, I know exactly what each staff member is doing, the quality of their work, and how much they handle. It’s all digitized on one unified platform,” – Ha shares.

If your business is “struggling with debt”, don’t just look for a quick fix. Start with two foundations: a legal partner grounded in practical expertise like TNTP, and a technology platform capable of optimizing all your business operations, like Getfly CRM.